Premium Leads

Attract more renters, fill your vacancies faster, and pay only for the leads you get!

AppFolio Premium Leads

With AppFolio's all-new Premium Leads service, you can maximize your marketing investments, attract more renters, and fill vacancies even faster. Here's how:

  • Expand Your Reach, Get More Leads

    By activating a listing as "Premium", your vacancy is published to leading, pay-to-list sites and receives featured placement on most sites (including free sites). Your listing will continue to appear on all free sites.

  • No Separate Contracts Required

    You don't need to sign up for dozens of listing sites individually or sign separate contracts (save time and money!).

  • Peace of Mind With Verified Leads

    You only pay for verified leads from Premium sites, which means you only pay for leads that are unique, real people interested in your property.
Basic*
Post to Internet		 Premium
AppFolio Premium Leads
Advertise on Dozens of Free Sites
Advertise on Additional
Pay-to-List Sites
Receive Featured Placement
on Most Free Sites
Phone Lead Tracking & Recording
Email Lead Tracking
Cost per Lead (Guest Card) Free
unverified leads		 $10 per
premium verified lead
*included with your monthly subscription

How It Works

  • As you post a vacancy, simply choose to boost the listing with the Premium Leads service
  • You will be charged $10 for each Premium lead you receive, billed monthly
  • You will only be charged for the unique, verified leads
  • You set your monthly cap per property, so you can easily manage your budget
  • You will not be charged for leads received from basic (free) listing sites
  • You may request a refund on a lead you deem invalid by contacting us anytime
  • You may de-activate your Premium Leads service at any time
Premium Exclusive

Only Premium properties are listed on these sites

Premium Featured

Basic and Premium properties are listed, but Premium properties are featured

 

and more…

Frequently Asked Questions

  • Why should I upgrade to Premium Leads?
  • Why should I upgrade to Premium Leads?

You can get even more renters to contact you by upgrading to Premium Leads. Instead of paying hundreds of dollars a month for a third-party marketing contract, upgrade your property to Premium Leads and pay only when a renter contacts you!

  • How does this affect the free post to internet feature?
  • How does this affect the free post to internet feature?

Our basic post to internet functionality will always be free to use for AppFolio customers. Nothing has changed about the basic service and your properties will continue to be listed on dozens of top rental sites on the web. Premium Leads is an optional service which gives the added benefit of posting on pay-to-list websites and getting featured placements. None of the free websites have been removed from the basic service.

  • Will all leads cost $10 if the property is activated for Premium?
  • Will all leads cost $10 if the property is activated for Premium?

You will only be charged for leads that come from the exclusive and featured listings. All other leads through the basic sites will still be free.

  • What counts as a verified lead?
  • What counts as a verified lead?

A unique renter who inquires about your property via phone or email through one of your Premium listings.

  • What doesn't count as a verified lead?
  • What doesn't count as a verified lead?

There will never be a charge for any of the leads below:

  • Wrong numbers
  • Duplicate leads
  • Solicitors
  • Current residents
  • Renters inquiring after your monthly cap has been reached
  • Can I set a budget for my Premium Leads?
  • Can I set a budget for my Premium Leads?

You have the ability to set a custom budget monthly cap per property.

  • What happens when I hit my monthly cap?
  • What happens when I hit my monthly cap?

When you reach the monthly cap for a given property, all vacancy postings on that property are removed from Premium until the following month. All leads received before the end of an over-cap month are free.

  • What is Phone Lead Tracking & Recording?
  • What is Phone Lead Tracking & Recording?

When you advertise with AppFolio Premium Leads, we assign a tracking phone number to your vacancy postings. When a renter dials that phone number, it immediately rings through to you, and our system captures a recording of that call.

We record the calls so we can verify the leads and ensure that you're only charged for leads from unique, interested renters. You can also listen to the call or voicemail recordings from the renter’s guest card inside AppFolio.

  • Can I control who has the ability to activate Premium Leads?
  • Can I control who has the ability to activate Premium Leads?

By default, the following user roles have permission to activate Premium Leads on a property: President, Accountant, Property Manager, On-Site Manager, Leasing Agent. If you would like to change these permissions, please contact our Customer Success team.